Bruce specialises in employment law and heads the firm's employment law practice. He advises in relation to both contentious and non-contentious matters and acts primarily for employers along with executive and senior-level employees before the Employment Tribunals and Employment Appeal Tribunal. Bruce advises on all aspects of employment law across each of the public, private and third sectors. Bruce’s practice extends beyond Scotland with Bruce regularly advising our clients who have pan-UK operations and beyond. Business immigration is an increasingly important area of Bruce’s practice with clients recently including businesses and individuals alike seeking Bruce’s guidance and support through planning and implementing recruitment, or leave to remain issues. Bruce edits sections on Employment Precedents for Sweet & Maxwell and authors Lexis Nexis PSL section on the Public Sector Equality Duty – Scotland.  Equalities advice is also a key feature of Bruce's practice

Bruce also leads the firm’s sports law practice. In this role Bruce advises the firm’s many sports clients in relation to regulatory, disciplinary and governance matters. Clients include the Scottish Rugby Union, for whom Bruce is the national team's lawyer, sportscotland, Scottish Swimming and Scottish Gymnastics Association. Bruce is a chairman for the SFA judicial panel and regularly chairs judicial and appellate panels further to the judicial protocol. Bruce writes regularly on sport and the law in a number of publications and is member of the editorial board of the leading publication "Sports Law Administration and Practice". Bruce has previously undertaken lengthy secondments assisting In-House Legal Counsel to the International Rugby Board.

Bruce is a ranked as a "Top ranked lawyer" in Sport by Chambers UK 2021 legal directory and say he is regarded as one of the foremost sports law experts in Scotland.  The Legal 500 lists Bruce as a "Leading lawyer" in Sport and a "Recommended Lawyer" in Employment Law and Sport.  Bruce is accredited by the Law Society of Scotland as specialist in Employment Law.