Harper Macleod LLP has signed up to the Scottish Business Pledge, the Scottish Government’s voluntary code for businesses, as it unveils the results of a major investment in its brand.
The leading full-service law firm, already a Living Wage employer, has met all nine elements of the Pledge agreement committing businesses to follow fair and progressive practices.
Martin Darroch, Chief Executive of Harper Macleod said: “As a leading professional services firm which works throughout the diverse Scottish business community, we have always recognised our responsibility to act in a way which is fair and promotes equality, opportunity and innovation.
“As soon as the Pledge was launched we wanted to commit to it, not just in part but by going the whole way. We’re delighted to lead by example by meeting all nine parts of the Pledge, which is recognition of the practices that are part of our business culture.”
Deputy First Minister John Swinney said: “The Scottish Business Pledge is a partnership between Government and business to improve productivity, workforce engagement and promote fair work. I am delighted to welcome Harper Macleod to the growing network of more than 50 companies that have now made their Pledge. This thriving legal firm provides an excellent example of the way that an ambitious, fair and inclusive approach to business leads to greater growth and innovation”
At the start of this month Harper Macleod moved into new, much larger Edinburgh premises at Citypoint, Haymarket and launched a new fully responsive website.
The new website and office showcase the firm’s new brand proposition following three years in which Harper Macleod’s image was aligned with its association with the Glasgow 2014 Commonwealth Games.
The new image reflects Harper Macleod’s position as a ‘disrupter’ of the traditional Scottish legal market - a reputation which has seen it grow turnover by more than 700% since the millennium – with counter-intuitive messaging including “Lawyers aren’t what they used to be”.
After a record-breaking year in 2014-2015, the firm now has a headcount of more than 350, including 63 partners which make it Scotland’s fourth largest legal partnership, and the fifth largest professional partnership overall.
Darroch added: “This is perhaps the most exciting time that I can remember for Harper Macleod. There are real opportunities for a genuinely full service firm like ours to claim greater market share and we have a business and balance sheet that is in a strong position to take advantage of them.
“Law firms are businesses like any others, and your brand is a valuable asset. Our work with the Commonwealth Games, as both legal advisers and sponsors, gave us incredible brand awareness and exposure as we continued to grow in a legal market which has been steadily consolidating. Now, especially with our new larger Edinburgh presence, we are ready to take this to the next level and our work on the brand and website is an investment which we believe will reap dividends.”
“All investments we make must enhance the future of the firm and the services we deliver for clients. The Edinburgh and east of Scotland market continues to represent an opportunity and our new office gives us the facilities to provide our quality and value of service to even more clients. We have already added to our headcount in the city with two Partners joining as lateral hires in June, and there are more to come.
“Meanwhile digital continues to be an important channel for law firms. It is essential that we provide the best user experience for those increasing numbers accessing services online, particularly via mobile devices, and that is precisely what our new website does
“For me, the important point is that our sites, both physical and online, are fit for purpose for a law firm and business of our scale and ambition and in line with the expectations of the individuals and businesses we work with, wherever they are based.”