Glasgow 2014 and Harper Macleod, Legal Advisers to the Commonwealth Games, have announced a series of seminars designed to help businesses engage with the Games following the launch of the Scottish Government's consultation on tighter regulations relating to outdoor trading and advertising.
The consultation on the draft Glasgow Commonwealth Games (Trading and Advertising) (Scotland) Regulations 2013 will run until 7 August 2013.
It invites feedback from businesses, traders and advertisers to proposed measures, which will apply to event zones in and around venues in the build-up to and during the Games.
Restrictions will mainly apply around unauthorised street trading and ambush marketing and the majority of local businesses will be able to operate as normal.
For those who do wish to advertise or trade in or around Games venues, it will be necessary to apply to Glasgow 2014 for authorisation.
To help businesses understand what restrictions could be in place and to help them get the most out of the Games Glasgow 2014 in conjunction with Harper Macleod, are hosting a series of events to assist.
The Brand Protection Seminars – which will target invited businesses in the retail and leisure sector as well as public and private bodies – will educate delegates on the parameters of restrictions which will be applicable before, during and after Games time.
The first two seminars – to be held in Glasgow on 5 June and in Edinburgh on 19 June – will focus on the consultation on the regulations and describe their application in practice.
Glasgow 2014 Deputy Chief Executive, Ty Speer, said:
"The Glasgow 2014 Commonwealth Games is a major opportunity for Scotland and Scottish business to showcase itself to the world. We want to work with businesses locally in and around our venues to make sure they can get the most out of the Games.
"Our seminars on the Scottish Government's proposed measures will help ensure that businesses can be clear on what the regulations will mean for them and how they can be part this fantastic event.
"They will also help us strike the right balance between supporting local traders while protecting the integrity of the Glasgow 2014 brand and the rights of those organisations, including our sponsors, who play a key role in making the Commonwealth Games happen.
"We would encourage anyone with an interest in the regulations to engage with the consultation process and work with the Scottish Government to make sure we have the proper rules in place to ensure the Games' success."
Harper Macleod Partner, Jamie Watt, added:
"Sponsorship revenue is an essential part of any major modern sporting event. They simply can't happen without this revenue, that's why regulations are required – to protect this investment and prevent ambush marketing and other activities from diminishing the value of the event to legitimate operators.
"The seminars will let business organisations know how they can prepare for the Games and maximise their engagement without infringing legislation or regulations.
"The next few months will also provide an opportunity for the views of business on the draft regulations to be heard, and for those interested in making the most of Games-time opportunities to be involved in the process."
The Scottish Government is obliged to prohibit ambush marketing and control street trading and advertising during the period of the Games.
The regulations will be enforced by designated enforcement officers appointed by the Organising Committee and drawn from local authorities, who are experienced in enforcement activity.
Similar legislation regulated street trading and advertising at the London 2012 Olympic Games, including football events at Hampden Park.