Yesterday saw Harper Macleod host the fourth seminar in our successful Get Set for the Games series, which has seen us join forces with the Glasgow 2014 Organising Committee to educate various sectors of the business community on the variety of Brand Protection regulations in place for the Commonwealth Games.
VisitScotland CEO Malcolm Roughead recently hit the headlines, urging Scottish businesses to capitalise on the Games. He said: “There are some pretty tight rules on branding because sponsors have paid a lot of money to make the Games happen but that shouldn’t put businesses off. It’s really important that we don’t look back after 2014 is over and think we missed a lot of opportunities.”
Our latest seminars offered SMEs and licensed trade businesses the chance to find out more about how they can engage with the Glasgow 2014 Commonwealth Games at two upcoming free seminars.
The regulations that will apply during Games time include street trading and advertising regulations, association rights and general licensing regulations. The Scottish Government carried out a consultation process on the Glasgow Commonwealth Games (Trading and Advertising)(Scotland) Regulations 2013 during the summer and the regulations came into force on 11 October.
Jamie Watt, Partner at Harper Macleod, said: “The Commonwealth Games are an opportunity for Scottish businesses to showcase themselves to the world, and it’s vital all businesses are aware of how to prepare for the Games and maximise their engagement without infringing legislation or regulations.”
Glasgow 2014 Deputy Chief Executive, Ty Speer, said: “The Glasgow 2014 Commonwealth Games is a major opportunity for Scotland and Scottish business to showcase itself to the world. We want to work with businesses locally in and around our venues to make sure they can get the most out of the Games.
“Our seminars will help ensure that businesses can be clear on what the regulations will mean for them and how they can be part this fantastic event.
“They will also help us strike the right balance between supporting local traders while protecting the integrity of the Glasgow 2014 brand and the rights of those organisations, including our sponsors, who play a key role in making the Commonwealth Games happen.”
To find out more about the seminars, or to book a place, contact Rhona Sinclair on 0141 227 9407 or email email@example.com.