HM Insights

Harper Macleod assists Glasgow 2014 to engage an official games merchandise provider

Glasgow 2014 today announced the appointment of a key provider to the XX Commonwealth Games – the organisation responsible for delivering the official licensing and merchandise programme for the Games. Harper Macleod LLP, legal advisers to the Glasgow 2014 Commonwealth Games, provided assistance in addressing legal matters relating to this.

The organisation appointed is Venue Retail 2014 Ltd (VRL). VRL will oversee all aspects of Games merchandising, including product sourcing, the granting of sub-licenses, and providing and running shops at venues, live site kiosks as well as other local retail outlets. VRL will also be responsible for providing sales through the Glasgow 2014 official online retail store.

Harper Macleod's Shaun Gibson played a key role in the negotiation of contractual arrangements between VRL and Glasgow 2014.

The team behind VRL was responsible for London 2012's in-venue merchandise programme – the largest in Olympic history. They delivered on-site merchandising at all Olympic venues (excluding Wimbledon), as well as online sales.

For Glasgow 2014, VRL will bring together a full range of Games products itself and through appointed sub-licensees. The full range of Glasgow 2014 merchandise will feature over 1,500 items and will offer the opportunity to showcase the designs and creativity of Scottish firms.

An initial range of merchandise will be available for public sale prior to Christmas 2012, with the full range launched in 2013.

As official legal advisers to Glasgow 2014 Harper Macleod has supported the Organising committee in the successful delivery of key contracts including those securing members of the Sponsor Family.

Martin Darroch, Chief Executive of Harper Macleod LLP said:

"This was a major undertaking, with our team utilising their experience and knowledge to complete an agreement that will benefit all parties.

"Merchandising and licensing will be a huge part of Glasgow 2014 with many companies and organisations eager to utilise the Games brand.

"Having an experienced operator as VRL as part of the Games family will be essential in the development of this crucial revenue stream."