HM Insights

Harper Macleod LLP joins Glasgow 2014 as sponsor

Glasgow 2014 has appointed leading commercial law firm Harper Macleod, as the first sponsor for the XX Commonwealth Games.

The announcement is the first of three Tier 2 sponsors to be announced across a three week period.

Scottish law firm Harper Macleod will become the Official Law Firm of Glasgow 2014 Commonwealth Games, and as such will provide a number of services, including legal support on commercial contracts, sponsorship, broadcasting, anti-doping, and licensing.

Glasgow 2014's branding is based upon time, data, and measurement - who can swim the fastest, jump the highest, and lift the heaviest.  Harper Macleod's sponsorship will be focused on embracing these defining moments for individuals, from athletes they represent, to their members of staff, to the people of Glasgow and Scotland.  Harper Macleod believes that hosting the Commonwealth Games will be Glasgow's and Scotland's defining moment, and want to share that excitement by investing in Glasgow 2014 and contributing towards staging an outstanding Games.

The sponsorship was unveiled by Glasgow 2014 Chairman Lord Smith and Chief Executive David Grevemberg at an event at Hampden Park.  They were joined by 30 schoolchildren from Mount Florida Primary school in Glasgow.

Glasgow 2014 Chairman Lord Smith said: "Harper Macleod is a highly respected Scottish law firm with great pedigree in the sporting world.  The partnership with Glasgow 2014 is very much a "defining moment" in their history."

"We are really pleased to be in the position of appointing Tier 2 sponsors just under three years out from the Games.  When you look at previous Games, we are ahead of the curve and hope to continue in a similar vein."

"Getting sponsors on board in this economic climate does have its challenges, but Glasgow 2014 has such a good story to tell that businesses like Harper Macleod couldn't wait to be formally associated with us in this way."

Professor Lorne Crerar, Chairman of Harper Macleod said: "This is one of the most exciting events to befall Scotland in recent years so we're delighted to be on board as the Official Law Firm of the Glasgow 2014 Commonwealth Games. The Games are a defining moment for Glasgow, and Scotland as a whole, as the opportunities for local businesses will be profound and should provide a real boost at a time when our economy needs it most. The Games will provide a unique opportunity for our firm to use its diverse range of commercial legal skills at Scotland's largest multi-sporting event."

Chief Executive of Harper Macleod, Martin Darroch, said: "The Glasgow 2014 Commonwealth Games will leave a lasting legacy for Scotland and its people, young and old. People will be more active, communities regenerated, more jobs created and Scotland will be shown in all its glory around the world, which should encourage tourism and, hopefully, inward investment."

"Our responsibility to our local community is high on our firm's agenda which is why we are supporting Glasgow 2014 and its goal of a sustainable Scotland. We also see the Games as an opportunity to build lasting relationships throughout the Commonwealth that will help."