Harper Macleod Helps Firms Protect Their Identity

Leading Scottish commercial law firm, Harper Macleod LLP, is helping Scottish firms create and protect their identity with the launch of a new service called BrandBuilderTM.

A strong brand image differentiates a product, service or organisation from its competition in the market.  Effective branding generates awareness, stimulates sales and creates customer loyalty.  Harper Macleod's BrandBuilderTM service helps Scottish firms address these critical business issues in a cost-effective, flexible manner.   

Developed by Harper Macleod's branding and intellectual property experts, BrandBuilderTM encompasses a range of services including:

• "Freedom to use" searching - to ensure a business chooses a unique name, not already in use
• Trade mark registration - to formally protect a brand image and help prevent infringement of brand rights
•  Web presence and compliance - to secure rights over a brand on the internet and ensure that websites are legally compliant 

Chairman Professor Lorne Crerar, said "Businesses are increasingly aware of the need to protect unseen assets like their brand or intellectual property, as well as the more obvious tangible assets.  Yet this area of law changes frequently and most businesses cannot dedicate the necessary in-house resource to understand and address its complexities.  Developed in conjunction with our clients, BrandBuilderTM provides a flexible, cost-effective solution to the creation and protection of brand identity." 

Established in 1988, Harper Macleod has 40 Partners, 115 Fee Earners and a complement of 230 staff.  The firm is renowned for its expertise in Public Sector & Housing, Sports, Recoveries, Corporate, Real Estate, Litigation, Banking and Employment and includes The Scottish Government, The Child Support Agency, The Scottish Premier League, Whitbread, William Hill, BP, Airtricity, Optical Express and Tulloch Limited in its impressive list of clients.